Senior CRM Manager / £60,000-80,000 per annum / London (2 days per week)
We are working with a leading igaming organisation that needs a Senior CRM Manager to come board to work on some exciting new projects focussed on Live Casino.
We are looking for a product obsessed, customer experience champion within the Live Casino space.
Responsibilities include:
• Drive Live Casino proposition roadmap
• Lead, Manage and execute hyper-segmented Live Casino campaigns to increase retention, prevent churn, drive upsell and ultimately improve the overall player experience and lifetime value through personalised interactions with customers.
• Continuously optimise offers for increased profitability by experimenting with segmentation audience and reward conditions across CRM, Brand and Acquisition campaigns.
• Work closely with the Casino product Team, Casino providers, VIP, Customer Support & brand to optimise campaign customer journeys, delivery outstanding experience to reduce contact-drivers.
Ideally you will have:
• Minimum of 4 years’ CRM experience, ideally from a similar role in the igaming industry
• Experience from working in a multi-brand and/or multi-market environment.
• Good understanding of player bonuses and incentives.
• Excellent ability to interpret CRM data and derive actionable insights.
• Proficiency in CRM tools and email marketing platforms, ideally from Optimove
Interviews are ongoing so please apply now to avoid missing out!
